Distribution Industry – the new wave
Paul Zane Pilzer, the author of the New York Times bestsellers God Wants You to Be Rich and Umlimited Wealth, teaches his students the following two principles of unlimited wealth in our economy.
- Over time, individuals can produce an unlimited amount of a single good or service by making use of the advancing technology that automatically results from specialization.
- The total overall wealth of a society is thus limited only by distribution: the number of individuals available to consume and trade their specialized produce and tools.
It is not about the products anymore … the most expensive part of a product is the delivery. And some entrepreneurs discovered this quite early. We have Sam Walton from Wal-Mart, distributing produce made by other companies. Fred Smith founded Federal Express and introduced planes to transport goods and not only people. I am sure the younger generation has heard about amazon. Jeff Bezos became an Internet billionaire by setting up an online platform to buy books, and now almost anything. And bookstores in general don’t have a physical distribution service.
Normal bookstores and shops educate people about what is available. But now sometimes people know more about a product than the actual store staff. Because people get education through TV, radio or internet. They want to shop in the most time efficient way to the lowest cost.
So where does the opportunity lie for us here? Paul Zane Pilzer predicts the Wellness Revolution. The opportunity lies in the health and beauty area combined with a distribution business.
Thus, teaching consumers about such products and services – intellectual distribution – is the greates entrepreneurial opportunity now and for the foreseeable future. – Pilzer
I really appreciate the educating part. Only the education about health, business etc. gives the education from school some kind of meaning. You don’t have to study economics to understand direct marketing. When you can cut out the middle men the product itself becomes so much cheaper. That’s direct distribution.
Tagged with: 21st industry • Distribution Industry
Filed under: Business • Network Marketing
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